---
title: "Meta Integration"
slug: "meta-integration"
updated: 2026-03-20T05:09:52Z
published: 2026-03-20T05:09:52Z
canonical: "docs.powerworker.com/meta-integration"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.powerworker.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Meta Integration

PwE enables seamless connectivity with Facebook and Instagram, allowing organisations to capture leads directly from social media campaigns and advertisements.

This integration ensures that data collected from the Meta platforms flows automatically into PwE, eliminating manual data entry and reducing delays in follow-up. With this feature, fundraising and donor support teams can leverage social media engagement to grow their supporter base and respond quickly to inquiries or interest generated through campaigns.

#### Prerequisites for Meta integration

1. [Prepare your Meta Lead Generation form](https://www.facebook.com/business/help/761812391313386?id=735435806665862&locale=en_AU). Ensure you know the Logical names from the following:
  1. Meta Fields from the Meta form.
  2. Lead table fields from PwE.

#### Link your form in PwE

1. Navigate to the Configuration area, under the Integration heading, select Meta Forms.
2. Select +New to create new Meta Form.
3. Enter a Name and the Meta Form Identifier (found on the instant form in your Meta business account). Select the Save button in the command bar to save your form.

![](https://cdn.document360.io/7abff6c0-4eeb-4bb0-a6a4-8718bf640435/Images/Documentation/image(593).png)

#### Add custom field mappings to your form

1. On the new Meta Form record, select the +New Meta Form Custom Field button.

![](https://cdn.document360.io/7abff6c0-4eeb-4bb0-a6a4-8718bf640435/Images/Documentation/image-1773619381641.png)
2. For each field on the Meta Form, you must map it to a field on the Lead table to ensure the data is being captured in the intended fields. You may map the meta field to more than one lead field.

![](https://cdn.document360.io/7abff6c0-4eeb-4bb0-a6a4-8718bf640435/Images/Documentation/image(580).png)

> [!NOTE]
> The following mappings are provided out of the box
> 
> | Lead Field Schema Name | Meta Field Schema Name |
> | --- | --- |
> | companyname | company_name |
> | emailaddress1 | email |
> | firstname | first_name |
> | lastname | last_name |
> | jobtitle | job_title |
> | mobilephone | phone_number |
> | telephone1 | work_phone_number |
> | address1_city | city |
> | address1_country | country |
> | address1_stateorprovince | state |
> | address1_line1 | street_address |
> | address1_postalcode | post_code |